MANKIND
Ranidom O/MPS
Category
Brand Management & Communication, Home
Date
June 14, 2016
Challenge
Ranidom is a brand used in treating Hyperacidity & Associated Flatulence & Heartburn. It is an Antacid with Anesthetic effect for more relief with enhanced taste. The challenge here was to create a campaign and it’s Favicon that explains it’s features.
Solution
A very catchy campaign name and an attractive logo according to brand’s USP could enhance the brand’s identity in market.
Result
The USP of this brand is it’s Palatable flavor & Attractive packaging. According to this brief we developed a theme as “Deliciously Effective” and created brand favicon according to Ranidom’s flavors (Orange, Cardamom).
