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MANKIND
Ranidom O/MPS

Category

Brand Management & Communication, Home

Date

June 14, 2016

Challenge

Ranidom is a brand used in treating Hyperacidity & Associated Flatulence & Heartburn. It is an Antacid with Anesthetic effect for more relief with enhanced taste.  The challenge here was to create a campaign and it’s Favicon that explains it’s features.

Solution

A very catchy campaign name and an attractive logo according to brand’s USP could enhance the brand’s identity in market.

Result

The USP of this brand is it’s Palatable flavor & Attractive packaging. According to this brief we developed a theme as “Deliciously Effective” and created brand favicon according to Ranidom’s flavors (Orange, Cardamom).