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MSD
Gardasil

Category

Brand Management & Communication, Home

Date

June 15, 2016

Challenge

Gardasil is  a vaccination that prevents the risk of Cervical Cancer. It is recommended in three stages..one is adolescent age, second is growing age and third is Post Partum Time. The challenge here is how to convince or to reach all the targets of different stages at one time.

Solution

Each stage has a different target. Such as at adolescent age it is doctor’s responsibility to guide their patients and it is parents duty to protect their children. At growing stage a mother becomes the best friend of a daughter. So it becomes her responsibility to protect her daughter. At Post Partum stage, it is again Doctor’s responsibility and husband’s duty to protect her from the risk of Cervical Cancer. So, we have planned to convey the message through all our targets.

Result

We developed many awareness campaigns on different levels such as Doctor Campaigns as well as Campaigns on family members (Mothers, Fathers, Husbands).