loading

MSD
Variped

Category

Branding & Packaging, Home

Date

December 17, 2014

Challenge

The world’s renowned brand Varivax wants to launch its varicella vaccine for kids in India with the name Variped. They want to highlight the efficacy of OKA/Merck strain.

Solution

A brand favicon that depicts the efficacy and Trust of Oka/Merck strain against Varicella Virus.

Result

We developed a logo of Variped with Oka and Merck boy that signifies the Trust of Oka boy in the efficacy and superiority of Merck vaccines for kids.  It was a 360 degree campaign with all other promotional inputs such as Teasers, Literatures, Vusual Aids, Standees, Tent Cards etc .

Our expectations were absolutely surpassed. We are so glad we choose Medivisual Agency for our new project.

""